Article 13 Personalised pricing
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Traders shall not personalise the price based on profiling, as defined in Article 4, point (4) of Regulation (EU) 2016/679 in a manner that is reasonably likely to cause harm to the consumer where:
Digital Fairness ActLeaked draft · no COM or procedure number
Unofficial leaked draft of the Commission proposal · supplied 9 November 2026
Text of an unofficial leaked draft, not an adopted Commission proposal. Original wording, numbering and placeholders are preserved.
Read Article 13 in the full document
Traders shall not personalise the price based on profiling, as defined in Article 4, point (4) of Regulation (EU) 2016/679 in a manner that is reasonably likely to cause harm to the consumer where: